With the way digital video technology is advancing,
designers have many more ways enhance a users experience. Before the Internet,
video sharing and online advertisements, it would be extremely difficult to get
a wide audience to view your content because it would take so long to get your
content shown around. Now in the world wide web companies from big to small can
have their content and advertisements viewed by hundreds almost instantly
around the whole world. The web can be used on multiple platforms, the most
portable and arguably popular is the smart phone.
The way this media
has evolved has opened doors for companies to grow, now into other countries
because the world wide web can be accessed all around the world. Small growing
companies who would not have stood a chance against the big titles before the
internet can now have advertise and have people see their content from users in
their own city to users on the other side of the world.
This advancement in
this area of the digital interactive media also allows small time companies and
users to buy or rent their own hardware and software like editing software and
HD cameras to create their own media.
This also goes
towards more personal use of the media, a lot of mobile phones have HD cameras
and better advanced cameras a becoming more accessible to people who specialise
in that area of the media. A website that has thrived off of people posting
their own content that they have created themselves is YouTube, a site that
allows users to post their own videos. YouTube started in 2005 and in the 8
years it has been going users have shared their videos to people all around the
world and view each others content. Due to it's popularity with millions of
people, some videos getting over billions of views, YouTube has become a big
site for big companies to place their adverts and use their advanced software
and hardware to create interesting videos and target the correct audience based
on what genre the video is in, whether that is gaming, educational or comedy.
People can become
extremely popular through websites like this, because millions of people will
re-blog or re-post and in general 'share' things they like with all their
friends who in turn show all their friends and so on. With the use of social
networking sites through the internet and messaging. Just like in the 'real'
world big companies pay celebrities to advertise their products, big companies
can also advertise their product through 'internet celebrities', some of whom
have millions of 'subscribers' who view their videos. The channel
'Uberhaxornova' has advertised an American energy drink called NOS:
http://www.youtube.com/watch?v=bkjHx2jBSnE
And other 'YouTube'
celebrities have made similar deals, some of whom have over a billion
subscribers viewing their videos. Through this method, normal people and
designers can post videos to these sites and get paid through advert revenue as
their full time job. This also means designers can afford new software and
cameras for higher quality work, like some graphical designers such as
'Corridordigital'. The quality of their work has improved because of their
viewers and advancements in camera technology and editing and graphical
software:
http://www.youtube.com/watch?v=ZEa0T9QdYm4
http://www.youtube.com/watch?annotation_id=annotation_254413&feature=iv&index=2&list=PL84DB158CAABE4E07&src_vid=ZEa0T9QdYm4&v=EtRIrQR0C0s
The technology and
editing software can really be seen improving the content these designers put
out without the help of big companies. What originally started as a hobby
became a job. Videos like these are equal quality to most modern films, but
before the internet and video sharing this media would have been in lower
quality in movie theatres/cinemas, whereas now w can watch videos on platforms
like:
•DVD
•BLU-RAY
•Tablets
•Smart phones
•Computers - Media
sharing sites (YouTube) and social networking sites (Facebook and Twitter)
•Entertainment
systems like the xbox 360
•Television
With almost everyone with smart devices capable of recording
videos, almost everything is recorded then sent to local or nation, even
international news stations which then go onto websites and news sites where
people can watch and share what people would normally never see without access
to the internet and instantaneous video recording. However, this can be bad for
privacy reasons. If somebody is recorded when they do not want to be and then
that video is posted online it is impossible to remove it from the internet.
Some sites may take the videos down due to bullying but there will always be
copies. Cyber bullying is a huge problem that can be done anonymously and can
leave a huge impact on the targets of bullying.
Industries have become increasingly more powerful through
the internet since its introduction in the 1950s computers to the ARPNET in the
1960s to the 1982 World Wide Web. These companies, the two most powerful being
Apple and Microsoft have created their own operating systems that can be used
to search the World Wide Web and to promote their products through
advertisements.
The
introduction of video sharing has caused a revolution in the media industry.
Before almost every mobile phone had a built in camera people one side of the
world could only learn what was happening on the other side world through news
stations and newspapers. This is the ‘hypodermic needle effect’ introduced by
Lazarsfeld in 1940, where the media had a full direct and immediate powerful
effect on its audiences with information that is heavily edited to be heavily
biased towards what the media wanted to show. Now that almost everyone has a
mobile phone and can post videos onto blogs and video websites everyone around
the world can video their everyday lives and what the world is really like. We
as a human race can, for the first time, see the world for ourselves online.
Despite third world county Governments trying to block the internet in their
countries people on the outside still set up sites where people can post their
stories and videos of their hardship and real life situations.
The
news channels and papers no longer have full control over what the people see
and understand, users can search for themselves online for the truth and real
stories that are happening in war zones and countries have a struggling
economy.
Before videos were available on the internet the only video
entertainment sources were movies and television. Now television has hundreds
of channels and movies have advanced onto bigger and smaller screens in high
definition and 3D. Films and TV shows can now be watched online through
websites owned by the channels and also through ‘pirating’ sites that have
illegal free downloads of games, movies, videos, songs and any digital media
that can be thought of through sites like Pirate bay. Many industries and
companies have tried to sue and arrest the owners of these websites but to no
avail. With the use of YouTube people can now make YouTube exclusive internet
series such as ‘Forward unto Dawn’, a high budget live action series that is
based on the popular shooter Halo. -
http://www.youtube.com/watch?v=BfJVgXBfSH8&list=EL6AoSkjfTnuc&index=1
Many people choose to
watch their favorite television shows and movies online or download them to
watch at their leisure and even when not connected to the internet. The
advancements in how much data everyone can personally hold in personal hard
drives and memory sticks has increased greatly. It is common for people to have
a 32Megabite memory stick for work and have terabytes worth of data in external
hard drives which would not even be considered a possibility years ago. The
introduction of motion capture allows realistic animations of animated
characters like in the movie Avatar.
Today’s cameras can film in higher definition at higher FPS
(frames per second). The standard FPS in filming is 24p, 25p and 30p (as
progressive formats). More films are using higher FPS such as 48FPS like ‘The
Hobbit’ but it was still optional to view in lower FPS because if the frames
are too fast in can often cause nausea, especially in longer films. The
difference between 30p and 60p can easily be seen in this video:
http://www.youtube.com/watch?v=-nU2_ERC_oE
A higher FPS gives much clearer movement and reduces motion
blur which is what can cause people to feel sick as the camera moves fast but
normal motion blur is minimized.
People have found interesting ways of making their videos
interactive with the use of links placed over the videos that take them to
different linked videos that tell a story that the player controls themselves.
These are called interactive YouTube games. They are essentially point and
click adventures and a lot have quick time events.
Like this video: http://www.youtube.com/watch?v=0OVhanOQOw4
It allows the viewers to choose their own story and make
their own decisions.
This has become possible with the use of editing software
such as Adobe Premier and Adobe after effects, just to list a few. After
finishing the edit, users have multiple options for exports like .avi, .flv,
.mpeg and .mpeg4. These are used to move media to different software formats,
such as web designers using Adobe Flash who need to export in .flv to have
videos play on their websites.
Over the last two decades DVD has
replaced VHS video as the dominant format, which is then overtaken by digital
downloads. This allows for videos to be shared and watched on portable devices
like mobile phones and music players. We can download moving images quickly and
easily with the use of ever increasing technology on smartphones and on our
computers.
With new technology and applications being available to
designers and editors to create content that can be used by the mass media and
users worldwide we can see how advanced the technology really is. We have
gigabytes of data stored in our pockets, we can share videos worldwide with the
push of a button, we can see the true stories of people all over the world and
we can share our own content. We can interact with each other through videos
and the advancements of video technology over our mobile phones and computers
and all without restriction. More people can grow their skills to be designers
with more access to brilliant new digital technology.
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