Several images on my website were high quality JPEGs so I got the file for each one and opened it up in Photoshop. I simply saved the image as a JPEG again but this time lowered the quality to 4 or 5 then replaced the file.
After I did this for each image I cut and replaced each image back onto my website.
For videos I placed on my website such as a background movie clip I needed to compress them.
Other videos I used by streaming them straight from YouTube.
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